icon-search my-accountcountry-selector
Our Best Days Are Yours

Our Best Days Are Yours

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for British families.

Discover Our Best Days



1898 — In a fortunately failed attempt at making granola, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.

1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes® and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods.



1915 — Kellogg introduced Bran Flakes, the first high-fiber cereal, promptly followed by the introduction of Kellogg’s® All-Bran™ one year later.

1922 – Kellogg’s arrives in the UK and goes on sale in grocery stores up and down the land

1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietician. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets.



1940 — During World War II you could only buy Kellogg's products in the North and Midlands. Kellogg created Wheat Flakes and Wheat Krispies to help feed war time Britain. Made of home grown wheat because of import restrictions, both brands have now long gone.


1950s — Kellogg’s launches Special K and Kellogg’s Frosties.

1969 — The Kellogg Company was honoured to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon.

1980s – Kellogg’s introduces a range of new products to delight UK shoppers including Crunchy Nut Corn Flakes

1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.



2000 — Kellogg’s sets up breakfast clubs in British schools to help provide every child with a great start to the day. We begin our 10 year long partnership with the Amateur Swimming Association to encourage more children to swim

2010 — To help people reduce the amount of added salt in their diet, we take 30% of salt out of family favourite cereals like Corn Flakes and Rice Krispies. Kellogg’s cereals now have 50% less salt than they did a decade ago.

2011 – Kellogg’s announces it will add vitamin D to all its kids’ cereals to help combat the rise of rickets

Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way.

Check out our historic advertising