Putting Sugar in Perspective


Sugar in cereals — including kids cereals —contribute less than 5 percent of daily sugar intake. Yet it adds taste, texture and enjoyment to cereal, while encouraging the consumption of fiber, vitamins and minerals — essential nutrients that you and your kids might not otherwise get from any other meal.


In fact, a 30g bowl of Kellogg’s Frosties or Kellogg’s Coco Pops contains just two teaspoons of sugar – less than you’d find in a glass of orange juice. And a 30g bowl of Kellogg’s Special K has less sugar than a banana.


But it’s important to remember that sugar intake, within daily guidelines, is an important part of a balanced diet. It’s an essential form of carbohydrate and a good source of energy, especially for the brain.


To help you see exactly how much sugar is in each serving, we’ve clearly labelled the front of each Kellogg’s pack. All so you have a clear understanding of what your daily sugar intake should be.



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