Breakfasts for Better Days

At Kellogg Company, we have a long history of investing in our communities. Our founder, W.K. Kellogg, was one of the great philanthropists of the 20th century, giving away virtually all of his wealth. More than a century later, his legacy of giving lives on with our new global social responsibility strategy focusing on hunger relief, particularly breakfast.

In 2013, we set a goal to provide 1 billion servings of cereal and snacks—more than half of which are breakfast—to people in need around the world by the end of 2016. We exceeded that goal and aim to take the initiative even further with new commitments which will take us to 2025.

More information can be found in our Corporate Responsibility report here

How Kellogg’s is helping in the UK

Kellogg’s launched its breakfast club programme in 1998 when the very idea of a pre-school club was something new.

Today, that situation has changed completely as 85% of schools now run a Breakfast Club** and teachers and parents look to these clubs to help with everything from attendance and attainment to hunger and providing pre-school care. The growth of these clubs is a testament to the benefits they bring.

We are proud of the role we’ve played and continue to play – by providing everything from cash grants to free bowls and food to enable more than 2,500 Breakfast Clubs to open their doors to feed children in the morning.

** An Audit of School Breakfast Club Provision in the UK, a report by Kellogg’s.

Donating our food

Kellogg’s primary objective is to convert every kilo of grain we buy into food that we can sell. However, there are occasions when we have food that we cannot sell in the usual way.

Kellogg’s aims to give as much of this food as possible to food redistribution charities like FareShare.

Donating our time

Kellogg’s is committed to helping our employees get directly involved in Breakfasts for Better Days through volunteering.

Whether they’re creating food parcels at a food bank, reading to children at a Breakfast Club or serving breakfast at a project that provides food for people in need, we encourage our people to give something back to the local community.