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Breakfasts for Better Days

Breakfasts for Better Days

At Kellogg Company, we have a long history of investing in our communities. Our founder, W.K. Kellogg, was one of the great philanthropists of the 20th century, giving away virtually all of his wealth. More than a century later, his legacy of giving lives on with our new global social responsibility strategy focusing on hunger relief, particularly breakfast.

 

In 2013, we set a goal to provide 1 billion servings of cereal and snacks—more than half of which are breakfast—to people in need around the world by the end of 2016. We exceeded that goal and aim to take the initiative even further with new commitments which will take us to 2025.

More information can be found in our Corporate Responsibility report here

How Kellogg’s is helping

 

Kellogg’s launched its breakfast club programme in 1998 when the very idea of a pre-school club was something new.


Today, the need for breakfast clubs is bigger than ever. Research commissioned by Kellogg's to mark 10 years of its Breakfast Clubs programme in Ireland found that over half (58%) of teachers surveyed see students arriving without breakfast very often.  Nearly all of these teachers (92%) agree that mitigating short-term hunger is the most important benefit of breakfast clubs. Other benefits include improved punctuality, energy levels, and classroom participation. 


We are proud of the role we’ve played and continue to play – by providing everything from cash grants to free bowls and food to enable breakfast clubs across the country to open their doors to feed children in the morning. 

Donating our food

 

Donating our food

Kellogg’s primary objective is to convert every kilo of grain we buy into food that we can sell. However, there are occasions when we have food that we cannot sell in the usual way.

Kellogg’s aims to give as much of this food as possible to food redistribution charities like FareShare.

Donating our time

 

Kellogg’s is committed to helping our employees get directly involved in Breakfasts for Better Days through volunteering.

Whether they’re creating food parcels at a food bank, reading to children at a Breakfast Club or serving breakfast at a project that provides food for people in need, we encourage our people to give something back to the local community.

Donating our time