Breakfasts for Better Days
How Kellogg’s is helping in the UK
Kellogg’s launched its breakfast club programme in 1998 when the very idea of a pre-school club was something new.
Today, that situation has changed completely as 85% of schools now run a Breakfast Club** and teachers and parents look to these clubs to help with everything from attendance and attainment to hunger and providing pre-school care. The growth of these clubs is a testament to the benefits they bring.
We are proud of the role we’ve played and continue to play – by providing everything from cash grants to free bowls and food to enable more than 2,500 Breakfast Clubs to open their doors to feed children in the morning.
** An Audit of School Breakfast Club Provision in the UK, a report by Kellogg’s.
Donating our food
Kellogg’s primary objective is to convert every kilo of grain we buy into food that we can sell. However, there are occasions when we have food that we cannot sell in the usual way.
Kellogg’s aims to give as much of this food as possible to food redistribution charities like FareShare.
Donating our time
Kellogg’s is committed to helping our employees get directly involved in Breakfasts for Better Days through volunteering.
Whether they’re creating food parcels at a food bank, reading to children at a Breakfast Club or serving breakfast at a project that provides food for people in need, we encourage our people to give something back to the local community.