The goodness of nature
The cereal we make starts with a simple grain. Nature adds sunshine, a few drops of rain and then a simple splash of milk from you does the rest.
The natural grains in our food are vitally important to everyone and nobody understands that better than our farmers. We grow food on our farms just as nature intended and some of our farmers (and their families) have been doing this for a lifetime.
We have been making cereal for a little over a century and our method of capturing the goodness of those same natural grains hasn’t changed. But it doesn’t just end there, at Kellogg’s, we believe that knowledge about our food origins and its nutritional value is of importance. Our Grains of Truth poll is highlighting the increasing disconnect between our children and our farms.
In the spirit of the philanthropic values of W.K. Kellogg, the Kellogg Company founder, for every pack of W.K. Kellogg cereals sold in 2018, we will make a donation of 10p up to a total of £895,000 to the charities and other organisations that support Breakfast for Better Days and the Origins programme. This funding will support projects that promote sustainable agriculture and provide breakfast for people in need across Europe and the Middle East.
In the UK, the W.K. Kellogg range of cereals will contribute around £200,000 to our programmes that provide breakfasts for people in need through Kellogg’s Breakfasts for Better Days. Around £120,000 will go to projects that support sustainable and natural farming practises through our Origins programme. You can read more about both activities below.