The goodness of nature

The cereal we make starts with a simple grain. Nature adds sunshine, a few drops of rain and then a simple splash of milk from you does the rest.

The natural grains in our food are vitally important to everyone and nobody understands that better than our farmers. We grow food on our farms just as nature intended and some of our farmers (and their families) have been doing this for a lifetime.

We have been making cereal for a little over a century and our method of capturing the goodness of those same natural grains hasn’t changed. But it doesn’t just end there, at Kellogg’s, we believe that knowledge about our food origins and its nutritional value is of importance. Our Grains of Truth poll is highlighting the increasing disconnect between our children and our farms.

From field to family

See how our grains become the rolled flaked breakfast cereal we all know and love.

Our natural grains are broken down into smaller pieces at the mill

Vitamins, iron and ingredients like sugar, malt flavouring and salt are added to our grains

We carefully roll and toast until crisp. Yes, it’s that simple.

We package everything so you and your family can enjoy it at breakfast.