icon-search my-accountcountry-selector

Buy My Dress 2014: Falling in Love with Buy My Dress Again

Imelda May Rocks Up to Support Buy My Dress 2014!

Irish singer Imelda May today (07.05.14) launched the Down Syndrome Centre’s Buy My Dress campaign, supported by Kellogg’s Special K. Buy My Dress sales will take place in the RDS in Dublin, as well as Cork, Galway, Limerick, Athlone, Wexford and Waterford with average prices ranging from just €10 - €50. Now in its sixth year, Buy My Dress invites women of all ages to dig out once-loved and lightly worn dresses from their wardrobes and donate to the one day, pop-up sales taking place around the country on Sunday 25th May, in aid of the Down Syndrome Centre. 

Since its inception funds raised for the Down Syndrome Centre through Buy My Dress Sales have gone directly to help support families and children born with Down Syndrome. With the opening of the new centre this year, Buy My Dress 2014 will further help provide much needed facilities and services that have been dramatically cut in the current economy.

Speaking at the launch, Sharon Dagg, CEO of Down Syndrome Centre said; “This year we are delighted to have the support of Imelda May and the continued support of Kellogg’s Special K and feel this year will be the year to surpass all previous years. Already the buzz has begun and dresses are coming in at a fantastic rate.  It’s an exciting time for the charity as we have just signed a deal on a premises for the new centre and hope to be up and running by the end of the summer, so the importance of an event like this and raising funds is more imperative than ever”.

Dress donations for this year’s Buy My Dress events have been flying in over the past number of months and shoppers can expect a fantastic range of high-street and designer dresses to choose from. As usual, Irish and international celebs have been more than generous with their donations this year, with fabulous dresses from the well-known faces including Imelda May, Pixie Lott, Ellie Goulding, Grainne Seoige,  Sile Seoige, Lucy Kennedy, Lorraine Keane and Caroline Downey, available to buy on the 25th May.

The 2014 Buy My Dress sales will include something for everyone, including debs gowns, cocktail dresses and casual day wear. The first 100 guests will also be treated to a welcoming glass of Prosecco on arrival.

With the help of teams of volunteers who will organise each county event, the Down Syndrome Centre hopes to sell 10,000 dresses in 2014 and is calling on women nationwide to donate a dress over coming weeks. Dresses can be donated at drop-off points in Carraig Donn stores nationwide until the end of May. 

Alexandra Harris, Kellogg’s Special K Brand Manager said; “We are delighted to be sponsoring Buy My Dress again this year. It is such a brilliant initiative and we look forward to the sales each year. Over the years, we have seen the Down Syndrome Centre carry out some amazing work which we are thrilled to be part of. The Special K brand is all empowerment and positive change. Through our association with Buy My Dress hope to empower women to take action and make real changes happen in the lives of others. Buy My Dress provides Irish women with an excellent opportunity to get their hands on high-street and designer dresses at a fraction of the original price, while helping a fantastic cause.”

Buy My Dress events will take place around the country from 11.00am to 5.00pm on Sunday 25th May 2014. Visit www.buymydress.ie to find the event closest to you.


For more information:

Down Syndrome Centre
Sharon Dagg Tel: 01 6618000

MC Squared:

Niamh Hickey 086 304 9228


Contact Us

If you're a journalist & want 
to get in contact,
Kellogg's Press Office
Tel: +44 (0)161 869 5500

Our of hours Press Office:
Tel: +44 (0) 7834 445418

Follow us on Twitter

Not a member of the press?  Then call our consumer careline free on 1800626066.

Meet the Media team


Paul Wheeler

Louise Davies Thompson

Alison Last

Kate Prince