Leaders in product innovation

Breakfast is the most important meal of the day and a cereal breakfast gives people a head start on daily vitamin and mineral needs. At Kellogg’s we are committed to helping families win the breakfast battle and we are proud to provide affordable, healthy and nutritious choices. We offer a wide range of cereals (45 different products) to help consumers choose what’s right for them.

Whilst Kellogg's Corn Flakes remains the most loved and favourite cereal for Irish consumers, Kellogg’s has introduced many new cereals over the decades to keep pace with dietary trends. For example, our high fibre-provider, Kellogg’s Bran Flakes was introduced in the 1950s and became one of the top sellers in the 1980s thanks in part to Audrey Eyton’s ‘F-Plan’ diet.

Most recently, the demand for even tastier, lower salt or innovative options has led to the introduction of a wide range of no added salt, and low salt cereals, and we continue to innovate to provide consumers with lower salt, lower fat alternatives.

The Kellogg’s range offers taste, fun, convenience & nutrition from a choice of cereals that contain between 3% and 14% of the Guideline Daily Amount (GDA) for sugars including new brands like Rice Krispies Multi-Grain - the first kids cereal with a natural prebiotic.

All the most popular Kellogg's brands are now fortified, providing at least one quarter of the adult daily needs of 6 essential B vitamins and iron.

Kellogg's aims to bring you the best in new products that are full of delicious ingredients. For further information on new products that have been launched please visit our products section.

Alongside our successful breakfast cereal range, Kellogg’s has pioneered the development of a wide portfolio of nutritious snacks and cereal bars. Responding to the demands of today’s fast moving society, we offer an exciting range of snacks to suit a variety of taste preferences, offering consumers alternatives to more indulgent snacks.